Marketing Plan Presentation – Squatty Potty
Collaborated with a team to develop a comprehensive marketing plan for Squatty Potty, focusing on situational analysis, competitor research, and creative strategies. Conducted consumer analysis, including demographics, psychographics, and market segmentation, to identify opportunities for growth. Proposed innovative promotional strategies like influencer marketing and hospital partnerships to expand brand visibility and reach new audiences.
Retail Strategy: Zara Store Audit
Conducted an in-depth analysis of Zara's store strategy, including product mix, target audience, pricing, and store layout. Observed customer behavior, analyzed Zara’s e-commerce and social media presence, and provided strategic recommendations to enhance sustainability initiatives, website navigation, and customer engagement.
This project highlights my ability to evaluate retail operations, analyze consumer trends, and propose actionable solutions for improved customer experiences and brand growth.
Fenty Beauty's Expansion into China
Analyzed Fenty Beauty’s strategic entry into the Chinese market, focusing on cultural challenges, marketing tactics, and the brand’s global positioning. Examined the impact of Fenty’s cruelty-free stance within China’s regulatory environment and proposed solutions for maintaining brand values while reaching new audiences. This project showcases my ability to evaluate global markets, identify cultural nuances, and develop strategic insights for international PR campaigns.